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J.C. Penney does not break down sales by product category, but Ellison was not optimistic about a return to growth in women's apparel anytime soon. Problems have persisted in spite of the company's launching several private labels, including Boutique+ for plus-size women's fashion and fast-fashion takeoff Belle + Sky, among others. Mall-based apparel retailers in general have struggled lately as they face intensifying competition from fast-fashion retailers like H&M and Uniqlo and the e-commerce channel, where Amazon.com has made apparel an increasing focus. A number have announced store closings. Apparel prices have also remained flat over the last generation as competition has risen and commodity prices have fallen. Without an improved fashion lineup, J.C. Penney is likely to continue to struggle in the women's apparel segment as the headwinds against it are numerous. Like other department stores and brick-and-mortar chains, Penney has invested significantly in its e-commerce platform. Ellison has touted the company's buy-online/pick-up in เสื้อคู่รัก เสื้อครอบครัว store program and improvements to its mobile app on recent earnings calls. Competing online has become crucial, as overall e-commerce is growing by 15% annually while brick-and-mortar apparel sales shrink. The retailer no longer directly reports online sales, as its omnichannel strategy blends online and offline sales with programs like pick-up in store and the vast majority of online sales still involve physical locations -- the company's footprint is key in implementing its e-commerce strategy.
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